The purpose of the communication strategy
This document is primarily a tool for the realization of WtW’s mission, vision and strategic goals.
It aims to build trust on different target groups and key public and gain support for WtW’s
activities, projects and programs. It will also serve to gain an influence on the process of creating
public policies in the field of domestic violence. It will help in creating a partnership relation with
decision and policy makers, and other international WtWs.
The communication strategy is complemented by the action plan that describes main activities,
tools, timelines, and responsible people