In 2016, WTW set itself the goal of producing a funding strategy to diversify the income for the
organization with the aim of gaining more financial independency. Relying too heavily on one
source of funding can leave the future of any service uncertain – especially if that funding source
ceases to be available. To combat this and ensure sustainability, non-governmental organisations
should aim for a mix of funding sources, such as grants, loans, commissioning, donations, business
sponsorships or income generation.
This funding strategy will help WTW reach its goals as well as providing recommendations for the
future. The aim is to have this strategy align with the organisation’s existing mission and aims and
support and link into the overall strategy.